Senior Business Insights Analyst

ABOUT US

tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.

Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.

Most importantly, we're a place where you can achieve great things, and be recognized as the best.

WHAT MATTERS THE MOST

Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.

tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.

WHY WE THINK YOU WILL LOVE THIS ROLE

As a Senior Decision Scientist, you are a creative problem-solver by trade and have outstanding organizational skills, able to manage multiple responsibilities and deliverables simultaneously. Responsible for proactively developing insights and building cases to drive optimized or new tactics and strategies, which will move business performance and customer experience forward. 

WHAT YOU WILL BRING TO THE ORGANIZATION

This role will support development and execution of strategic programs that deliver results against client goals through analytical assessments, insight generation, and measurement designs.

• Work with large, complex data sets to derive actionable business insights and optimization opportunities for key clients 
• Support the communication of results to clients through the preparation of reports, dashboards and presentations, in conjunction with other decision scientists and managers 
• Assist in the definition, setup and execution of omnichannel measurement plans, including digital tagging of websites and mobile apps 
• Manipulate, query and extract data from relational databases to answer ad-hoc client queries 
• Work with and present results to partners in multiple areas and levels of the agency 
• Design multivariate experiments, while ensuring statistical significance of results 
• Translate analysis and insights into actionable business recommendations 
• Coordinate BI reporting for clients as instructed including weekly, monthly and quarterly reports and summaries, and augment reports by researching and pulling data queries. 
• Work closely with our database team to ensure program needs are being maintained, continuously improved and to address any areas of risk. 

SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• Bachelor’s degree in Mathematics, Statistics, Computer Science, or related field is required  
• Minimum 2-5 years’ experience in digital or promotional marketing strategy/analytics 
• Curiosity and ability to connect insights and gain inspiration from disparate sources 
• Experience with CRM, digital or promotional strategies and analytics across channels, including digital engagement and database growth 
• Experience with relational database languages (e.g. SQL) 
• Demonstrated experience using business intelligence software such as Tableau, PowerBI, Looker, etc. 
• Expertise in Microsoft Excel, Word and intermediate PowerPoint 

• Experience cleansing, manipulating and transforming datasets 
• A team-first attitude and willingness to do whatever it takes to accomplish goals 
• A desire to learn new techniques and share knowledge with others 
• Post-secondary education in a quantitative field, (Math, Statistics, Political Science, Economics or Computer Science, etc.) or equivalent experience 
• Experience with digital tagging using Google Analytics, Google Tag Manager, and/or Adobe Analytics 
• Passion for understanding behavior, influence, and marketing 
• Examples to show of analytic initiatives in their career tenure 

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