Senior Account Manager

ABOUT US

tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.

Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.

Most importantly, we're a place where you can achieve great things, and be recognized as the best.

WHAT MATTERS THE MOST

Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.

tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.

WHY WE THINK YOU WILL LOVE THIS ROLE

Of course, we know that McDonald’s is a global icon. A truly amazing brand recognised the world over. However, with increased competition, tough economic times and competitors copying the winning Happy Meal formula, McDonald’s now has to deliver beyond the traditional toy in a box with more exciting, innovative and inspiring activation. We are constantly looking for new ways to make the Happy Meal box an engaging learning experience for kids and their families. We challenge ourselves to think about which licensors we can partner with such as Universal, Lego, Barbie etc. to ensure that the promotions we offer can achieve this.

Finally, we guarantee that you will leave changed. Because we help our people achieve their goals.

So come here to experience. To experiment. To make mistakes. To challenge your own limits.

As a Senior Account Manager for the Global Family Team, you will be integral to delivering best in class retail communications for family centred campaigns. You will be responsible for leading and developing key events in the Global marketing calendar and you will be comfortable leading this from the front. From strategic development and understanding business challenges, to translating them into communication opportunities, looking at every touchpoint we have to connect the McDonald’s brand with families and kids.

You will be expected to engage and support brand planning processes, working with clients to help uncover business issues and develop a compelling strategy to deliver market-leading campaigns with an ‘ideas first’ approach.

By understanding the client business, you will also be expected to help develop proactive solutions to share with the client, creating new business and creative opportunities for TMS.

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WHAT YOU WILL BRING TO THE AGENCY

Digging deeper on the details

General Competencies  

• A true advocate of our internal approvals process at all stages, ensuring a high level of accuracy and attention to detail is maintained
• Build strong relationships with all internal collaborators
• Lead on the implementation of creative ideas
• Hunger to learn and develop across all areas

Client Partnership 

• Developing strong relationships with McDonald’s client contacts (across multiple levels and across all functions from Marketing, to Business and Consumer Insights)
• Demonstrating a solid understanding of the Informal Eating Out Sector (Particularly Kids and Families,) in order to apply insight and understanding to positively impact McDonald’s business around the world
• Representing the agency in a highly professional, personable manner
• Demonstrate a genuine interest in the Canadian IEO market.
   

Account Management 

• Willing to go the extra mile to ensure team members effectively deliver projects/campaigns on time and within budget.
• Strong attention to detail, taking the lead on maintaining excellent standards across all team outputs.
• Providing creative and strategic marketing input to client presentations to drive growth of the account
• Representing the agency at client and all agency meetings

• Conducting post project reviews and evaluation on all relevant projects to ascertain future project potential
• Inspiring the creative and account teams to ensure consistent, timely and excellent delivery of projects

Strategic Direction

• Working with the internal teams and partner agencies to drive the development of pivotal initiatives within the marketing calendar and deliver on these
• Work closely with the Senior Account Director to proactively identify, develop and implement valuable projects for our clients

The all-important numbers bit

• Actively manage direct reports to ensure profitability of your client’s accounts through effective financial planning, forecasting and management
• Understand and use all additional revenue opportunities within existing client base

People Management

• Managing, motivating and inspiring junior team members
• Clearly delegate appropriate responsibilities
• Manage the performance and development of team members in line with the agency’s process

SKILLS AND EXPERIENCE, WE WOULD LIKE YOU TO HAVE

• Agency experience working at Senior Account Manager level
• Experience working in and leading a busy team of account handlers
• Experience of working with a creative department and knowledge of the production process
• Strong IT skills (MS Outlook, Word, PowerPoint, Excel)
• Excellent communication and presenting skills

And we’d love you to

• Have a minimum of 3 year’s experience account handling in a busy agency environment
• Have excellent organisational skills and attention to detail
• Have excellent writing skills
• Have great presentation skills (writing and delivering)
• Possess strong financial foresight
• Be fantastic at project and resource management

• Appreciate great creative work
• Work well under pressure
• Able to lead by example, be solutions orientated with a continuous-learning attitude
• Entrepreneurial spirit – taking and creating opportunities with clients and across the agency alike
• Senior collaborator management experience
• Strong critical thinking skills with demonstrable track record
• Good business and financial competence including evidence of GM growth
• Able to lead creative and client service teams to deliver great creative work, with a passion for the insight driven work
• Experience working on partner programmes and/or toy development would be beneficial